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Jenny Plaister

Accreditations and Expertise

Jenny draws on her extensive business experience to provide an in-depth understanding of the global context in which today’s senior executives operate. Jenny focuses on supporting clients’ business growth through her consulting and coaching, offering business growth and talent development solutions at individual, team, organisational and international levels. Her services are delivered in a coaching/mentoring style, thereby embedding management and leadership skills in the client organisation.  She is a registered and approved Growth Coach for Growth Accelerator helping ambitious businesses achieve rapid and sustainable growth by providing tailored expert advice. She is on the Board (and a founding) member of the Harwell Oxford Technology Entrepreneur Forum (TEF,) whose mission is to become a 'think tank' for the commercialisation of innovation and growth within the High Tech sector. TEF is a business community where leaders of High Tech SMEs can meet to share knowledge and best practice. 

As a Director of her own company, she provides consulting services with core competency in marketing and business development, coaching and training services to develop global and intercultural competencies and to embed change.

An MA graduate from Oxford Brookes Business School (Coaching and Mentoring Practice, Distinction) she worked in transformational learning and development; psychological perspectives of the self; psychotherapeutic dimensions; coaching and mentoring practice; research design methods and dissertation focused on globalisation and the impact of culture. Her qualifications include:

  • Cultural Intelligence Certified Facilitator and Trainer CQ Center
  • The International Profiler (TIP) WorldWork International Management Development - licensed practioner (2009)
  • Margerison-McCann Team Management Profile  Team Management Systems Development International Ltd (TMSDI)

with certificates such as:

  • Certificate in Coaching (2005) and Diploma in Coaching (2006) Newcastle College.
  • NLP Practitioner, John Seymour & Associates (2006).
  • (2007/8) Cognitive Behavioural Therapy (CBT), Oxford Cognitive Therapy Centre (OCTC)
  • Gestalt, Cognitive Behavioural Coaching (CBC), Leadership and Positive Psychology workshops
  • 2012: Coaching for a Global Mindset: Global Mindset Indicator (GMI) and Deep Conversations for Thriving in Complexity

Business Experience

Jenny was a Director in Singapore of High-Tech Associates Pte Ltd, founded, managed and sold marketing consultancy based in Singapore. Assisted organisations wishing to enter or further penetrate the Asia/Pacific region with market entry and growth strategies and implementation - services delivered in coaching style.  Prior to this she managed sales teams across Asia (10 markets) and developed channel strategy for a range of personal computers and software solution.  As well as a track record in the technology sector, she has worked in marketing, including in the United States.

Her publications include:

  • Towards Greater Cultural Understanding in Coaching - International Journal of Coaching and Mentoring Practice  Nov 2009
    This research explores the impact of globalisation upon coaches operating in multi-cultural environments and identifies key competencies required.
  • Adapt and Survive  Coaching at Work  Sept 2010
    In today's global economy, executives are required to be culturally agile. To do so they need to become cultural chameleons and 'unlearn' some of their ingrained beliefs.
  • Developing Mentoring and Coaching Research and Practice European Mentoring and Coaching Council (EMCC)  Oct 2011
    Paper 'Towards Greater Cultural Understanding in Coaching' presented at the 1st EMCC Research Conference, 7 & 8 July 2011, University of Twente, NL
  • How to lead staff through unprecedented change Health Service Journal  July 2013
    Change is a constant in the NHS, say Ann Griffiths and Jenny Plaister, so leaders must build workforces that are resilient, fully engaged and adaptive. In an emergent working environment such as the NHS, where change is a constant, leaders and their workforce run the risk of suffering from change fatigue and stress. Such highly dynamic organisations require leadership skills that enable rather than control the future, and in so doing cultivate conditions where individuals can use their talents to excel and produce innovation.
  • Raising culturally-derived awareness and building culturally-appropriate responsiblity: The Development of the Cross-Cultural Kalleidoscope International Journal Evidence Based Coaching and Mentoring
August 2013. This paper proposes that raising culturally-bound awareness and building culturally-appropriate 
responsibility constitute the essence of good inter-cultural coaching practice.








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