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Maria Araújo

Phone +44 (0)330 323 0275   (mob) mobile: tbc

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Link to Maria at LinkedIn


Maria’s mission is to develop emotionally intelligent executives who work more productively in their organisations, and with less conflict.

Accreditations and Expertise

Maria is one of the leading executive coaches in Brazil and one of the country's first business experts to create an executive development course on professionalism in business practices through Rio de Janeiro area-based Etiqueta Empresarial Executive Manners Consulting, the LeaderShape partner company in Latin America.  Her work includes training in behavioural science, emotional intelligence, motivation and conflict resolution, working with teams and individuals at all levels including CEO, Senior Executives, Managers and Company Secretaries.  She has lectured in the University of São Paulo (USP) and the University of the State of São Paulo-(UNESP)  regarding corporate protocols, professional relationships and leadership behaviours, as well as on organisational development for public bodies.   She has worked as a facilitator in-house and externally for the Brazilian Institute of Nuclear Quality (IBQN,)  an accrediting body for the business leadership standard ISO9000.

Maria has trained teams of professionals at enterprises such as Banco do Brasil, Roche Pharmaceutical, Blue Tree Hotels, Valesul, Petrobras, Banco Itaú, HSBC,DFB Seguro Garantia, Xerox, Bayer, CSN and Sony Music.


Business Experience

Maria served as the Assistant Director of Public Relations and Protocol  Officer for the energy, construction and telecoms organisation, Schahin Group ,where she was responsible for handling government, media and customer relations, as well as helping the board with the sublteties of dealing with public authorities, foreign guests, celebrities and other VIPs. She began her career with VASP (Brazilian Airlines), serving senior executive customers and Congress members, for whom the airline was the official carrier.  

She has written and presented on subjects including corporate relations, executive development and business protocols for media and television networks such as Exame, Você S.A., and Cláudia magazines; Commercio Newspaper, Gazeta Mercantil Newspaper, Globo Radio System (Globo Radio and CBN), and Globo News, and was responsible for corporate relations at Career & Success Newspaper at Catho Group.

Maria is author of the book: Business Etiquette - Being Well Educated is ... A Basic Kit for Manners and Personal Marketing for the Corporate World, Thorsons.



  • Santa Úrsula University  - Masters in Portuguese Literature and Language
  • University of Brasilia UnB





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